The most asked questionsabout Google Ads

The first thing I check is conversion tracking: is the account counting form fills and calls, or just clicks? If it's counting the right actions, you're already on the right track. After that I go through the match types, the negative keyword list, the bidding strategy and the targeting one by one. That way where your money goes stops being a guess and becomes a number we can measure. If you'd like, we can open your account together and lay out, point by point, what's in good shape and what needs reworking.

Most of the time the problem isn't the ad, it's the step right after the click. Either the traffic is coming from keywords with the wrong intent, or the landing page isn't moving the visitor to act. First I make sure conversion tracking is measuring correctly. Then I cut irrelevant clicks with match types and negative keywords, and I watch which searches come closest to a sale. Let's see exactly where the data breaks down, and we build the fix from there.

Behind this there's usually broad match, a half-finished negative list, and location, device or audience settings left too loose. I look at the actual queries triggering your ad in the search terms report, turn the irrelevant ones into negative keywords, and narrow the targeting down to your real customer. If we go through that report together, where the budget is leaking out becomes clear at a glance.

Weak leads usually come from three places: low-intent searches slipping into the account, match types that are too broad, and a bidding strategy optimizing for the wrong signal. I filter out those sources with negative keywords, set up conversion tracking so it rewards the leads that actually convert rather than just any form fill, and sharpen the message to fit the right audience. Let's separate the campaign that genuinely brings you business from the rest and put the budget there.

You might need a consultant if your Google Ads account isn't producing enough conversions, if you can't clearly see where your budget is being spent, or if you don't have the time to optimize your campaigns regularly. With conversion tracking set up correctly, what the ads are earning for your business becomes measurable. By regularly optimizing keywords, negative keywords, targeting, ad copy and bidding strategies, wasted spend goes down and you get more results from the same budget. That way, while you focus on your work, your account is managed in a controlled, transparent and data-driven way.

They can, because I run this work directly myself. From setup to daily management, I take the process on end to end: conversion tracking, keywords and negative lists, bidding strategy, landing page improvements. To get started, all I need is to get to know your business, and we talk that through in a short call. I handle the rest and keep you posted with regular, plain reports. While you focus on your work, I manage the advertising side.

You're always the owner of the account. I only work with manager access, and billing stays on your side. You can see every campaign, every bit of spend and every report whenever you want, and if you ever wish, you can cut off my access with a single click. Even if we part ways, the account and all the data in it still stay with you.

It might hold up for a while, but Google Ads is an auction that's constantly in motion. A campaign left to itself gradually opens up to irrelevant searches, Quality Score drops and costs quietly climb. That's exactly why I go over the account regularly: I watch the search terms, readjust negative keywords and the bidding strategy as the market shifts, and audit conversion tracking while actively managing performance. I take on this ongoing optimization so it isn't a burden on you, and you just look at the reports.

Once a month as standard. I explain what I did that month, what changed and why, and where the budget went, in a plain report. If something worth noting comes up, I don't wait for the end of the month, I let you know that day. Since the account is yours anyway, you can open up every campaign and every bit of spend yourself whenever you like. We'll set the reporting frequency together to suit the way you work.