Strategy Call
We go over your goals, your industry, and where your advertising stands right now, together. We talk through which step your budget will go to from the very start and get it clear.
ServicesGoogle Ads Management
Google Ads Management
With certified Google Ads management, I build campaigns that reach the person searching for your product or service at exactly that moment. I steer your budget to the right place and we measure the real results it brings together. You own the account, I only manage it.
- Google Ads certified
- Conversion-focused setup
- You keep account control
Why Google Ads management
When the clicks come but the business doesn't, where's the problem
In most accounts the picture looks the same: there are visitors, there are clicks, and at the end of the day there's spend too. But the phone doesn't ring, the form stays empty, the cart stays empty. The ads may look like they're running, yet where the budget flows is unclear.
Behind this there's usually a loosely built account. Because of wrong match types, missing negative keywords and search terms that have never been cleaned up, part of your budget is spent on people who would never call you. What's left is the bill for clicks that never turn into sales.
I start by stopping that wasted spend. A properly structured account that reaches people genuinely ready to search is the foundation of everything. I've explained how the process works and the things you might be wondering about plainly in thefrequently asked questions.
What's included
What I take on for you on the Google Ads side
I run the account setup, conversion tracking, campaign structure and ongoing optimization directly myself. From the initial setup to daily fine-tuning, there's no intermediary team or agency layer in between.
Account setup and conversion tracking
I start by setting up conversion tracking that counts your forms and calls correctly. That way we measure the real business that comes back to you, not just clicks.
Keyword and negative management
I pick the right match types and keep the negative list current at all times. Irrelevant clicks get filtered out, and the budget flows toward searches made with real buying intent.
Bidding strategy
I set the bidding strategy around your goal, feed it with the incoming data, and steer the budget toward the searches that bring conversions.
Ad copy and testing
I write ad copy that matches the search intent. By testing it continuously, I push the Quality Score and the click-through rate higher.
Landing page alignment
I bring the promise in the ad and the message on the landing page onto the same line. I also tell you what needs to change on the page so the click turns into a sale.
Transparent reporting
At the end of the month I explain what I did and what changed and why, in a plain report. You can always see clearly which line your budget went to.
Measurement
What really matters is what happens after the click
The first thing I spend time on when starting an account is measurement. Without seeing whether the ads actually turn into sales, every move stays a guess, so first I make sure the tracking produces correct data. Once the foundation is set, the numbers in front of me show the way.
We clarify together what's valuable to you: the form filled out, the call that comes in, the sale completed. I mark each one as a separate conversion, so instead of looking at a single click figure you clearly see which campaign contributes to revenue.
After that we make decisions by looking at the flowing data, leaving no side to guesswork. We grow what's working and cut what's wasted. You can see which items I take on while putting this logic into daily practice in thewhat's included section.
How I Work
We run the Google Ads process together in 3 steps
We make a solid start together, I set up measurement correctly from day one, and we review the results regularly. At every step you see clearly what I am doing.
Step 1 Step 2 Campaign Setup and Optimization
I set up campaigns with the right keywords, the right audience, and complete conversion tracking. I cut spend on clicks that carry no buying intent from the outset.
Step 3 Measurement, Reporting and Growth
Every month you see plainly what happened, in simple metrics. We improve the campaigns based on the data and grow the part that works, together.
Expertise
I stay up to date
I renew my Google Ads Search certification every year. It shows that I work with the platform's current rules.
Renewed every year
The certificate is valid for one year, then you take the exam again. That keeps me on top of Google Ads' changing rules.
Focused on search
The certificate is specifically about search ads. Most of my work is built around capturing searches with real buying intent.
The real work is hands on
The certificate is a small part of the job. What matters is having managed these accounts with real budgets for years.
Transparency and control
The account is opened in your name, control stays with you
The ad account is opened in your name and you are its owner. I only step in with manager access. Whenever you want, you can look at the account and check the campaigns, the spend and the results with your own eyes.
Even if one day we stop working together, the past campaigns, the accumulated data and the learning stay where they are, with you. I don't lock anything to myself, and I make that clear from day one.
I keep the reporting just as open. Every month I explain what I changed and why, and what came of it, in plain language without a pile of jargon.
Frequently asked questions
The questions asked most before deciding
From whether your ad budget is being wasted to who keeps control of the account, from whether I can run the work for you to when you actually need a consultant, I've answered the most common questions as clearly as I can. If you don't find what you're looking for here, you can browse the full list or write to me directly.
When do I need a Google Ads consultant?
You might need a consultant if your Google Ads account isn't producing enough conversions, if you can't clearly see where your budget is being spent, or if you don't have the time to optimize your campaigns regularly. With conversion tracking set up correctly, what the ads are earning for your business becomes measurable. By regularly optimizing keywords, negative keywords, targeting, ad copy and bidding strategies, wasted spend goes down and you get more results from the same budget. That way, while you focus on your work, your account is managed in a controlled, transparent and data-driven way.
How can I tell whether my ad budget is being wasted?
The only way to say this for certain is conversion tracking. Unless you're measuring how many forms, calls or sales each lira turns into, whether the spend is wasted is just a feeling. With the search terms report and conversion data, I separate which keywords bring in revenue from which ones drain the budget, and I report that exactly as it is. Let's look at your account together and lay out precisely where your budget is going.
My time is limited, can someone handle everything for me?
They can, because I run this work directly myself. From setup to daily management, I take the process on end to end: conversion tracking, keywords and negative lists, bidding strategy, landing page improvements. To get started, all I need is to get to know your business, and we talk that through in a short call. I handle the rest and keep you posted with regular, plain reports. While you focus on your work, I manage the advertising side.
Will I keep control over my Google Ads account?
You're always the owner of the account. I only work with manager access, and billing stays on your side. You can see every campaign, every bit of spend and every report whenever you want, and if you ever wish, you can cut off my access with a single click. Even if we part ways, the account and all the data in it still stay with you.
Some of the reference brands
Let's plan a conversation
Let's look at your account together
In the first call we go over the current situation and sketch out the outline of a road map on the Google Ads side that suits you. This call doesn't tie you to anything, the decision is entirely yours.
Let's plan a call