TikTok Ads Management

On TikTok, most demand comes from discovery, meaning a user runs into your content and gets interested without ever searching for you. That said, there is also a segment that searches directly, and I don't ignore those search signals when I set up the campaign. My practical test is this: if your product can be shown in a short vertical video and spark curiosity in the first second, it has a good shot on TikTok. Long, technical sales processes usually struggle here. If you're not sure, I'll look at what you sell and tell you plainly whether it's a fit for you.

On TikTok a video can be watched millions of times and stay completely silent on the sales side, because content is often watched for entertainment and then scrolled past. So I build the work around conversions, not views: I tie the campaign to a purchase or a form, and with TikTok Pixel I see which video actually filled the cart. Which content only gathered attention and which one brought in buyers, we separate that with the numbers. Then budget shifts from the video that just shows off to the video that carries sales.

If TikTok Pixel isn't connected, all you have is views and clicks, and you can't see how many of them turned into sales. I install the Pixel on your site and tag purchase, cart, and form as separate events, then after setup I trigger each event one by one to confirm it works correctly. Is it a must? If you want a measurable result, yes. Otherwise it's a hunch running the ad decision, not the data.

On TikTok, the content that works is the kind that holds the viewer in the first second and feels genuine. Most of the time a plain video shot on a phone outperforms an over-polished ad. Producing the video, writing the script, or filming isn't on me, that side is yours. My part is to test the videos you have in the campaign, find with data which one actually brings sales, and put the budget on the one that lands. If you have no content at all, even a few phone-shot videos can be enough to start.

Spark Ads let you turn an organic video from your own account, or from a creator's account with their permission, directly into an ad. The ad then carries your profile's voice and feels more natural to the viewer than an ordinary ad. I pick your organic video that resonates most and carry it to the right audience with Spark Ads. Meanwhile the likes and comments keep building up on the content itself.

It wouldn't be right for me to give a fixed starting figure, because it changes with the sector and the competition. What I look at is this: the budget needs to be enough to get past TikTok's learning phase and let the data speak, but not so much that it strains you. With a very tight budget the algorithm can't gather enough data, and the results don't come out clear. So I start the test from a sensible point and double down on what holds. We sit down together in the first conversation and decide the range that fits you.

I never ask you for a password. It's enough for you to grant me partner access in TikTok Business Center, which you can revoke with a single click. The ad account is set up under your name from the start, and the billing as well as the Pixel data sit there, so they stay with you. You can open and check the campaigns, spending, and reports yourself anytime. Even if we stopped working together one day, nothing stays with me; the account and the history are entirely yours.

You'll see movement in the first few days, but the early days are deceptive. Until TikTok gets to know the campaign and finds the winner among the creatives, the numbers go up and down. Usually toward the third or fourth week the picture settles and it starts to become clear what's working. I make my moves based on the building trend, not on a single day's number. While that happens, I report how cost and conversion are going through regular, plain reports.