About · Google Ads Certified
Hi, I'm Ertan Ramazan
Digital Marketing Consultant
I'm a Google Ads certified digital marketing consultant. For years I've managed businesses' ad budgets, stopping wasteful spend and moving forward by measuring every step I take. Thanks to my technical background I also handle the website and IT side myself alongside the ads, so everything down to the page someone sees after clicking the ad comes from one hand. At its core, the work is about connecting the person searching for your product with you at the right moment.
- 15+years of industry experience
- 20+brands worked with
- 100%transparent reporting
- CertifiedGoogle Ads Search
Who I am
First I understand the reality of the business, then I grow it
I've been in this industry for over fifteen years. I studied Computer Programming and started out on the technical side. Since then I've worked on IT, e-commerce and web projects. I supported some companies from the outside, and was on staff at others. These different roles let me see a brand's real need more quickly.
Over time I shifted my focus to the advertising side, especially Google ads. The reason is simple. Someone searching already arrives with intent, they're looking for you. A properly set up account turns that intent into a sale. My technical background is exactly what pays off here, because the page the person lands on after clicking the ad, the form working, the speed of the site, all of it directly affects the result. I can look at all of these from the same place.
What I do today is really the sum of this experience. I don't think of ads, the website and IT as separate things. When I take over a job, the first thing I'm curious about is always the same: what does the money spent leave behind? To see that, I set up measurement properly from the start and make decisions based on the data on screen. For me, a successful month is the month that puts more earnings in your pocket.
My approach
I build strategy on measurement, not guesswork
When we get started, the first thing I do is set up measurement properly. Until conversion tracking is in place, it's impossible to see which ad brings you business and which one eats the budget for nothing. First I make sure the numbers flow correctly, then I steer based on the data in hand.
As the picture gets clearer, I direct the budget toward the searches most ready to buy and stop the spend that doesn't pay off. I've laid out exactly which steps this work involves, point by point, on theGoogle Ads management page. Strategy isn't set up once and put aside, it's continuously adjusted along with the incoming data.
How I work
Here is what you can count on when we work together
Whatever the job, I work by these four principles from start to finish. So you know what to expect from the very first day.
Setup tailored to your business
Even in the same industry, no two businesses share the same customers and competition. I build the campaign around your business and your goals from the start.
I decide by looking at the data
I set up conversion tracking first. Once it is clear which ad brings forms and calls, what to change becomes obvious on its own.
Open reporting
Each month I explain what I did and why I changed what I changed, in plain terms. Where your budget goes never stays unclear.
A profit-focused view
My priority is the profit you are left with at the end of the month. I do not keep spending that does not turn into revenue, I put the budget toward the searches closest to a sale.
How I work
Control stays with you from start to finish
You connect to your ad account and site from your own panel, and you can see how much was spent on which day and what each campaign brought in whenever you want. You don't have to wait for a summary from me, the numbers are already in front of you. I work on these accounts with manager access only, and you can revoke that access with a single click any time you like.
You can take a look at some of the brandsI've worked with and judge how I work from there as well.
Expertise
I stay up to date
I renew my Google Ads Search certification every year. It shows that I work with the platform's current rules.
Renewed every year
The certificate is valid for one year, then you take the exam again. That keeps me on top of Google Ads' changing rules.
Focused on search
The certificate is specifically about search ads. Most of my work is built around capturing searches with real buying intent.
The real work is hands on
The certificate is a small part of the job. What matters is having managed these accounts with real budgets for years.
Some of the reference brands
Frequently asked
About working with me
These are the things people considering working with me get stuck on the most. I've tried to keep the answers as clear as I can. If there's something you don't see on the list, just write to me.
Do I work directly with you, or does a team take over the work?
Directly with me. I set up your account myself and handle the day to day management personally, with no salesperson or junior in the middle. When you message me, it goes straight to me rather than into an automated queue. So from start to finish you work with one person who knows your business.
Why work with an independent consultant instead of an agency?
Because I work independently, your account always stays yours and you talk to me directly, without layers in between. The budget you pay goes straight into the work itself rather than being spread across the overhead of a large organisation. Let me be straight with you though: if what you need is a big operation that several people have to run together, I will tell you that too and I won't point you in the wrong direction.
Do you only manage Google Ads?
My main focus is Google search ads, because that is where I find the traffic that is most ready to buy. Alongside that there are Meta and TikTok ads, plus the website and IT side. Thanks to my technical background I can handle the setup myself, so I don't have to think about the ads and the web side separately. In our first conversation we work out together which of these your business actually needs.
My ad budget is small, will it still work?
It will. For me the measure isn't the size of the budget, it is whether the result can be measured. We start with a budget that won't stretch you but is still enough to make the data meaningful, then grow the campaigns that are working step by step. If you are just starting out, we get the setup right from the very beginning, so your money isn't wasted from day one.
Let's plan a conversation
Shall we take a look together?
Where is your ad budget going right now, is your website doing its job, let's review it together. Whether we go over your existing setup or start from scratch.
Let's plan a call